Cedric Chin
Cedric Chin founded Common Cog to solve a critical problem in business education: how professionals develop genuine expertise in ill-structured domains where frameworks fail and every situation is unique. Drawing from military expertise research and cognitive flexibility theory, he built a case library that accelerates pattern recognition through the calibration case method—the same technique Warren Buffett used to transform Katherine Graham into a legendary CEO. Rather than teaching business through abstract frameworks, Chin curates real-world cases that reveal how concepts like competitive advantage, turnarounds, and intrinsic value manifest differently across companies, industries, and time periods. His approach mirrors how experts actually think: comparing fragments of known cases rather than reasoning from theory, collecting minimum ten examples per concept, and never assuming simple explanations. Through weekly publications and a growing case library, Common Cog serves professionals who recognize that business mastery requires the disciplined accumulation of calibrated examples—not just conceptual knowledge.
