Geoffrey A. Moore
Geoffrey Moore is one of the most influential voices in go-to-market strategy and disruptive innovation over the past three decades. Author of landmark books including "Crossing the Chasm," "Inside the Tornado," "Dealing with Darwin," "Zone to Win," and "The Infinite Staircase," Moore's frameworks have guided executives navigating technology adoption and market transitions. As managing director at Jeffrey Moore Consulting, he's counseled Salesforce, Microsoft, Intel, and Google on strategy and transformation. With a PhD in English literature from University of Washington, Moore applies literary criticism and storytelling to business strategy, specializing in high-risk, low-data decision-making through pattern recognition. His Zone to Win framework—developed with Salesforce and Microsoft leadership teams—reveals how different business zones (productivity, performance, incubation, transformation) require distinct metrics, playbooks, and leadership styles. Moore spent 25 years with Mohr Davidow venture capital, focusing on how disruptive innovations release trapped customer value while helping established enterprises execute fast-follower strategies without losing their core differentiation.
