Max McKeown
Max McKeown is an acclaimed strategist, psychologist, and innovation expert whose work focuses on how humans shape the future. Author of influential books including "Adaptability," "The Strategy Book" (now in its fourth edition), "The Innovation Book," and the upcoming "Super Adaptability" (November 2024), McKeown advises leading organizations worldwide on outthinking, out-adapting, and outperforming in complex environments. Born in multicultural London, he grew up drawing on giant paper rolls from his father's printing company, fostering the creative approach that defines his work today. McKeown's distinctive methodology combines hand-drawn live illustrations with deep research, creating visual tableaus during presentations that help audiences retain strategic concepts without the "mind wipe" of traditional slides. He defines strategy as "shaping the future using available means to achieve desirable ends" and created the speed strategy framework—a one-page tool enabling teams to develop strategy in 15 minutes rather than months. His "run loop" concept (recognize, understand, take necessary action) provides a recursive cognitive framework that works at both micro and macro levels, helping individuals and organizations upgrade their ability to adapt across all situations.
