Summary of Michael Porter's "What is Strategy?"
12 min
Michael Porter's "What is Strategy?" remains the definitive blueprint for competitive advantage. This essential breakdown unpacks Porter's three foundational strategies that separate winners from imitators in any market.
E11- How Ikea Became a Household Name
In this episode Laura explores how IKEA became a household name through its innovative strategies, unique selling propositions, and customer-centric approach. The episode also highlights the challenges IKEA has faced and how they have adapted to different markets around the world.