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E11- How Ikea Became a Household Name

In this episode Laura explores how IKEA became a household name through its innovative strategies, unique selling propositions, and customer-centric approach. The episode also highlights the challenges IKEA has faced and how they have adapted to different markets around the world. Chapters 00:00 Introduction to IKEA's Journey 01:32 The Unique Selling Proposition of IKEA 03:05 Customer Empowerment and the IKEA Effect 05:55 Brand Identity and Store Experience 07:45 Challenges and Innovations in IKEA's Strategy 09:31 Conclusion and Key Takeaways Read More

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• Nov 2025