The Hardest Part of Strategy Is Thinking Backward From the Future Core #5
21 min
- English (US)
Most strategy plans fail at the exact moment teams stop thinking backward. Francis Wade argues backcasting—stage five of the Endpoint Method—is the hardest step, and handing it to AI turns real strategy into polished planning theater.
McDonalds owns their real estate. Why doesn’t Starbucks?
15 min
McDonald's real estate strategy isn't universally optimal—it's contextually brilliant. The paradox: Howard Schultz deliberately rejected Ray Kroc's proven billion-dollar playbook despite identical expansion ambitions, yet both built 40,000+ location empires.