Tweaking Won't Save You - Design Zero-Based Strategies Instead

What do you do when your company’s strategy is failing—but leadership refuses to face reality? Imagine this: Your company is three years into a five-year strategic plan, but the market has shifted, competitors are outpacing you, and your core product is becoming obsolete. *Do you tweak the existing plan… or tear it up and start fresh?* In this powerful discussion from the *Long-Term Strategy Conference 2025,* strategy expert *Francis Wade* (with host *Amie Devero* ) tackles the toughest question in business: *How do you lead a strategic planning retreat when the current strategy is failing?* 📌 *Key Takeaways You’ll Learn:* ✅ Why most executives *default to short-term thinking* — even when the future is at stake ✅ The *hidden risks* of "just tweaking" a failing strategy ✅ How to *spot existential threats* before it’s too late ✅ The *critical conversation* you must have with leadership (and how to frame it) ✅ Why *future-back strategy* (not present-forward tactics) is the only way to survive disruption 💡 *Perfect for:* CEOs, executives, strategists, and leaders who know their company needs a *real transformation* — not just incremental fixes. 📅 *Register for the Long-Term Strategy Conference 2025:* https://strategyconf.fwconsulting.com/registration-page-preconference/ 🔗 *Connect with Francis Wade:* 📩 Newsletter: http://longtermstrategy.info 🌐 Website: http://fwconsulting.com Linkedln: https://www.linkedin.com/in/franciswade/ 👇 *Drop a comment below:* Have you ever been in Nigel’s shoes? How did you handle it? --- ⏱ *Key Chapters:* 00:00 – The Dilemma: "Our Strategy is Failing—Now What?" 02:25 – Why Executives Avoid Hard Truths (The "Titanic Effect") 05:00 – The *Fatal Flaw* of Short-Term Problem-Solving 09:50 – How to Spot an *Existential Threat* Before It’s Too Late 16:35 – The *CEO Conversation* (How to Deliver Bad News & Enroll Leadership) 21:40 – Why Startups & Big Companies *Fail at Long-Term Strategy* 28:50 – The *Acquisition Trap* (Buying a Strategy Without a Future) 34:40 – Case Study: *LVMH’s 100-Year Bet* on Tiffany & Co. 38:05 – How to Be the *"Nigel" in Your Company* (Without Getting Fired) 42:00 – *AI & Disruption:* What Every Leader Must Do Now 45:30 – The *Human Side of Strategy* (Making the Future Inspiring) 🔥 *Don’t just tweak—transform. Watch now** 🔥