Verizon - Bigger Than You Know - Strategy Cinema On-Demand

Comeback Blueprint

Verizon - Bigger Than You Know

This video explores the complex corporate history of Verizon Communications, detailing how it grew into one of the world's largest telecommunications giants with over 150 million wireless customers in the US. The first half of the video focuses on the intricate series of mergers that led to Verizon's formation on June 30, 2000, tracing its roots back to the 1984 breakup of AT&T (Ma Bell) and the subsequent merging of two "Baby Bells," NYNEX and Bell Atlantic, and the later merger with GTE. It also highlights the crucial joint venture with Vodafone that created Verizon Wireless. The second half of the video reviews major acquisitions, including the purchase of the remaining stake in Verizon Wireless for $$130$ billion, and the acquisition of former big-name technology companies like MCI, Altel, AOL, and Yahoo, demonstrating a pattern of growth through buying out competitors and iconic, though declining, internet brands. 5 Key Moments and Timestamps 1:52: The Initial Breakup and Mergers - The formation of Verizon begins with the 1984 breakup of AT&T into seven "Baby Bells," followed by the 1997 merger of two of them, NYNEX and Bell Atlantic, creating the second-largest telephone company. 3:32: The Birth of Verizon Wireless - Bell Atlantic used its cellular operations to form a joint venture with the British company Vodafone AirTouch in early 2000, creating Verizon Wireless. The name "Verizon" is a portmanteau of veritas (truth) and horizon. 4:00: The Final Formation - Only months after the wireless venture, Bell Atlantic (the 55% owner of the new Verizon Wireless) merged with GTE in one of the largest deals in U.S. history, officially forming Verizon Communications on June 30, 2000. 4:48: The Iconic Ad Campaign - Discusses the highly effective "Can You Hear Me Now?" ad campaign that ran for almost a decade, making the public familiar with the Verizon name and emphasizing the reliability of their network. 7:05: The Biggest Acquisition - Highlights the largest acquisition in the company's history in 2013, when Verizon Communications spent $130 billion to buy out Vodafone's remaining 45% stake to obtain full control of Verizon Wireless.

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12m
35 views

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Comeback Blueprint

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Surprising

This video explores the complex corporate history of Verizon Communications, detailing how it grew into one of the world's largest telecommunications giants with over 150 million wireless customers in the US. The first half of the video focuses on the intricate series of mergers that led to Verizon's formation on June 30, 2000, tracing its roots back to the 1984 breakup of AT&T (Ma Bell) and the subsequent merging of two "Baby Bells," NYNEX and Bell Atlantic, and the later merger with GTE. It also highlights the crucial joint venture with Vodafone that created Verizon Wireless. The second half of the video reviews major acquisitions, including the purchase of the remaining stake in Verizon Wireless for $$130$ billion, and the acquisition of former big-name technology companies like MCI, Altel, AOL, and Yahoo, demonstrating a pattern of growth through buying out competitors and iconic, though declining, internet brands.

5 Key Moments and Timestamps

1:52: The Initial Breakup and Mergers - The formation of Verizon begins with the 1984 breakup of AT&T into seven "Baby Bells," followed by the 1997 merger of two of them, NYNEX and Bell Atlantic, creating the second-largest telephone company.
3:32: The Birth of Verizon Wireless - Bell Atlantic used its cellular operations to form a joint venture with the British company Vodafone AirTouch in early 2000, creating Verizon Wireless. The name "Verizon" is a portmanteau of veritas (truth) and horizon.
4:00: The Final Formation - Only months after the wireless venture, Bell Atlantic (the 55% owner of the new Verizon Wireless) merged with GTE in one of the largest deals in U.S. history, officially forming Verizon Communications on June 30, 2000.
4:48: The Iconic Ad Campaign - Discusses the highly effective "Can You Hear Me Now?" ad campaign that ran for almost a decade, making the public familiar with the Verizon name and emphasizing the reliability of their network.
7:05: The Biggest Acquisition - Highlights the largest acquisition in the company's history in 2013, when Verizon Communications spent $130 billion to buy out Vodafone's remaining 45% stake to obtain full control of Verizon Wireless.