Navigating Innovation and Creating an Invincible Company
Innovation coach reveals why most companies waste years building products nobody wants. Nick Himowicz unpacks the "Kill Your Startup in 90 Minutes" workshop—designed to destroy bad ideas before they drain resources. The core problem: founders spend months on product development without proper customer interviews, then sweat through desperate validation pitches asking "please tell us you like it." Discover why The Invincible Company redefines innovation as R&D (optional) + Business R&D + Execution—Steve Jobs didn't invent the mouse, he excelled at customer value and business models. Learn the visual framework that forces founders to extract messy mental models onto paper, eliminating "blah blah blah" conversations that camouflage flawed assumptions. Case study: Simples built a €10M portfolio in Moldova by solving local needs ignored by Google and Amazon, then scaling globally with underwater swimming tech. Their strategy proves you can explore new markets while exploiting current businesses—the portfolio approach to invincibility. 00:00:26 Kill startup in 90 minutes: prefer destroying ideas fast versus wasting three years, thousands of pounds 00:12:03 Invincible company visual: most companies start and stop quickly, goal is continuous survival beyond scale 00:15:01 Innovation redefined: R&D optional, business R&D non-negotiable—customer value plus business model plus execution 00:17:24 Customer interview failures: founders spend years building, then desperately pitch hoping for validation under pressure 00:28:33 Simples case study: €10M Moldova portfolio solving local needs, became explorers scaling globally with underwater tech
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