Apple's AI Disaster - A Rare Failure
This video analyzes the perceived decline in Apple's software quality and the catastrophic failure of its generative AI initiative, Apple Intelligence. The author argues that Apple, known for polishing existing tech, fumbled the AI shift due to profound internal chaos and mismanagement. This included the heavily advertised Apple Intelligence demos being staged (as revealed by The Information), resulting in multiple class-action lawsuits for false advertising, and the reliance on third-party tools like ChatGPT. The failure is traced back to the chaotic development of Siri, which suffered from bitter infighting, rapid leadership changes, and a complete lack of unifying vision. Specifically, the video highlights a crippling bureaucratic culture and a resource battle between two competing internal AI divisions (John Gianandra's Siri team vs. Craig Federighi's Intelligent Systems), which caused Apple to miss the generative AI boom entirely. The final move towards a pricey direct-to-consumer streaming service is framed as a necessary but high-risk Hail Mary to salvage the business. 5 Key Moments and Timestamps 0:00:33: The Apple Intelligence Failure - The author points to Apple Intelligence, announced in June 2024, as the prime example of Apple's recent struggles, describing it as "mostly vaporware" that led to multiple class action lawsuits for false advertising (promising transformative features that were absent on release). 0:03:41: The Staged Demos and False Advertising - Reveals the core deception: reports from The Information confirmed that the most impressive Apple Intelligence demos (like Siri pulling up flight info and mapping a route) were completely staged and did not run on pre-release software, undermining the iPhone 16 advertising campaign. 0:05:57: The Siri Fiasco - Apple's failure is rooted in its existing voice assistant: Siri, launched in 2011, is deemed a "joke" and "less capable" in 2025, lacking conversational functions and context awareness, in stark contrast to competitors like Google's highly functional Gemini Live. 0:11:10: The Internal War and Two AI Teams - Details the crippling internal chaos: Apple's head of software, Craig Federighi, had so little faith in the official AI head, John Gianandra (JG), that he quietly formed a separate, competing AI division (Intelligent Systems), leading to infighting, resource battles, and division nicknames like "Aimless." 0:12:28: Missing the LLM Boom - Describes the decisive strategic error: when ChatGPT launched in late 2022, AI head JG downplayed it, insisting on building Apple's own models internally. These models eventually failed to match ChatGPT's performance, forcing Apple's AI group to beg outside providers like Google and Amazon for computing power.
Not Rated Yet